Pay per click (PPC) Advertising

Pay Per Click (PPC) advertising is the best way to get immediate and targeted traffic to your website in order to generate leads or sales for your business. If set up correctly, managed and optimized well, PPC can be a big generator of revenue for just about any business.
A successful PPC campaign will need to take the time to fully analyze the data and adjust the ads in order to produce the largest ROI possible.
At Aliante, we not only take the time to create an effective campaign based on your goals, we also monitor and optimize the campaign closely. That means constantly tweaking, adjusting and split testing different elements of your campaigns with one goal in mind: a PPC campaign that generates the most leads for your business at the lowest possible cost.

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

The benefits of PPC Marketing:

• With PPC, any website owner can bid on relevant search terms to immediately include the site in sponsored search results.
• The owner of a new website can open a PPC ad account and begin purchasing search-based ads immediately.
• Since over 25% of searches trigger a "Sponsored Ad," PPC traffic can supplement SEO organic traffic.
• Because PPC advertising allows for precise control of search terms and landing pages, it generates marketing data which can be useful for improving other aspects of online marketing.

Maximize your return on ad spend.

• Account structure and organization impact ROAS.
• Quality Score determines ad position, so a higher quality score translates to a lower CPC for a similar ad position. Since ads with higher positions generally earn more clicks, Quality Score can have a significant impact on ROAS.
• Impression Share determines whether ROAS calculations are applied in absolute terms or relative terms.
• When Impression Share is at or close to 100%, then measures are taken to increase scope of campaigns.
• When Impression Share is low, then measures are taken to prioritize campaigns and focus spending on those with the highest ROAS.

What areas of your PPC Campaign do we manage.

• We work to maximize the ROAS for a designated ad budget, taking into account your emphasis on products or geographic scopes.
• Deep keyword research, organized ad groupings, effective ad copywriting, conversion tracking and accurate bid management.
• We analyze performance statistics and makes detailed decisions about account structure and regular maintenance.
• Responsible for reporting results, evaluating competitive factors, and making recommendations for the continuous improvement of the ad account performance.